Today is the release of IKEA’s new collection Svärtan. Svärtan, meaning blackness or the blackness in Swedish, is a collection that reflects a different, darker, and moodier side of India and the results are striking and lovely.
The lead designer Martin Bergström, along with 25 students from the National Institute of Fashion Technology i New Delhi took inspiration from the shadows and light around natural elements and parts of the city-scapes. Martin Bergström is a Swedish Designer whose signature bold, avant garde style features many black and white graphics along with bold striking colors mixed with darker colors.
Until next time!